Once again Joico Defies Hair Damage!

     Joico has developed the next generation bond protector. Bond realignment treatments are one of the newest types of professional in salon treatments being used to help prevent damage to the hair during color services.  Colorist have come to depend on bond protectors to help maintain the integrity and health of the hair during in salon chemical processes and Defy Damage Pro Series  lives up to it's name!

   Defy Damage ProSeries 1 is an ultra-dry bond protector that instantly shields the hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.
   Defy Damage ProSeries 2 is and intensive treatment to help regenerate bonds and strengthen hair.  It also protects the hair from mechanical, thermal and environmental damage.

   This revolutionary bond building system  is delivered in two easy steps, no more mixing or measuring.  The NEW Defy Damage Pro Series helps protect and strengthen hair bonds - before, during, and after every chemical service. You will see results after just one use - including increased and more even lift to your lightening services.  Even if your choose to deposit color instead of lifting, you will still get benefits for a better, more even color deposit.

     I've been using another bond builder on this client.  As you can tell, she loves her vibrant hair.

Spraying  Defy Damage ProSeries 1 prior
to lightening her hair.

      

Result with Joico Defy Damage ProSeries

I pre-lighten her hair then apply Joico's Intensity Colors to her hair.  The last time she was in for her visit we used the New Defy Damage Pro Series.  She loved the results.  Her color lifted to a beautiful blond and I felt her color was definitely shinier, had a lot more deposit, and very vibrant.

Results with Olaplex

   From salon to home -Defy Damage formulas help protect strands every step of the way - cleansing, conditioning, weekly repair, daily care - a system that covers your needs between salon visits.

   This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation that can instantly be seen and felt.

                        You can expect : 

            * 80% less breakage on damaged hair during heat styling 

*  5x stronger hair (after 10 shampoos)

           *  maintains over 90% of color vibrancy when lightening

For at home care use :

     Use Defy Damage Protective Shampoo at home for bond strengthening and color longevity.  Pair with Defy Damage Protective Conditioner for added protection.  Apply to wet hair.  Lather and rinse thoroughly.

*  Free of SLS/SLES Sulfates

*  Decadently rich lather for a luxurious cleansing experience

*  Gently cleanses away dirt without roughing up the hair cuticle or stripping vibrant color

 
  Use  Defy Damage Protective Conditioner along with Defy Damage Protective Shampoo to increase bond strengthening and color longevity.  Apply to clean damp hair.  Leave in 1 to 2 minutes.  Rinse thoroughly.

                 *  Helps prevent daily damage

                 *  Boosts vital moisture without weighing hair down

                 *  Instantly de-tangles

Use Defy Damage Protective Masque weekly for increased bond strengthening and color longevity.  Apply to damp hair.  Leave in for up to 5 minutes. (depending on hair type)  Rinse thoroughly.

          *  Deeply replenishes hair without weighing it down

          *  See results after the very first use

          *Pro-actively builds hair's resistance to damage

     Once you've shampooed and conditioned your hair, use Defy Damage Protective Shield to guard against thermal and UV damage.  Apply small amount to damp hair from mid-lengths to ends prior to blow-drying.  Style as usual.


     *  Instant, daily protection from damaging heat, UV, and
         environment damage

     *  Makes hair 4x more resistance to breakage during heat
        styling (against combing breakage on clean damaged hair

     *  Protects against color fade

     *  Leaves hair soft, shiny and healthy-looking

     Joico uses cutting-edge technology, merged with powerful protectants, join forces to create hair that's brilliantly resilient and healthy looking.

          *  Arginine, a smart bonding molecule with both positive
            and negative sites, helps to strengthen hair bonds and                  encourage bond renewal.

          *  Protective Lipid -the exact kind found in healthy hair-               acts as a first line of defense to help prevent thermal,                    chemical, styling, and UV damage.  Results are visible                with the very first application.

           *  Moringa Seed Oil, a rich source of antioxidants,
              Vitamins A and E, Zinc, and Silica -all fundamental to creating healthy, strong, damage-                      resistant hair- helps to boost shine and softness.

     Joico uses  NEW SmartRelease Technology,  this is their one-of-a-kind Liposome delivery system, packs a punch by continuously  releasing a trifecta of healthy-hair ingredients
 -- Rosehip Oil, Arginine, and Keratin -- to help repair, strengthen, and protect hair from the cumulative effects of daily styling and wear.  The Defy Damage ProSeries contains a higher concentration of SmartRelease Technology.


Hair Color Experts has Defy Damage ProSeries available for all your chemical service needs.  We also have all the products available for your at home care.  Please call the salon for details.
(281) 557-2547